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Item #:
11556588
John Frieda Go Blonder Lightening Shampoo Blonde Hair 250 Ml
89% of respondents would recommend this to a friend
2 Sustainability Highlights
Item #:
11556588
JPY 2229
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from UK
In stock
Imported from UK store
QTY:
Order now and get it around Monday, September 21
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What Stands Out
Gentle Lightening
Specially formulated to progressively lighten blonde hair while maintaining softness and shine without damaging the hair structure.
Natural Ingredients
Infused with natural citrus and chamomile extracts, promoting bright, sun-kissed highlights and nourishing the scalp.
Color Enhancing
Boosts blonde tones, working effectively to reduce brassiness while enhancing vibrancy for a radiant, fresh appearance.
Product Details
| Item Form | Liquid |
| Hair Type | All |
| Scent Name | Citrus |
| Other Special Features of the Product | Not Tested On Animals |
| Benefits | Gradually lightens hair, safe for color-treated non-color depositing, ammonia and peroxide-free, cruelty-free |
| Suitable Hair Colour | Light Blonde |
| Liquid Volume | 250 Millilitres |
| Number of Items | 1 |
| Item Weight | 0.28 Kilograms |
| Item Dimensions | 50 x 78 x 201 millimetres |
| Unit Count | 250.0 millilitre |
| Package Size Name | 250 ml |
| Material Type Free | Ammonia Free, Animal Derived Ingredients Free |
| Active Ingredients | chamomile |
| Brand Name | John Frieda |
| Age Range Description | Adult |
| Global Trade Identification Number | 05037156227352 |
| UPC | 885798457188 730158807533 |
| Included Components | User Manual |
| Item Type Name | 1 |
| Manufacturer Contact Information | Kao (UK) Limited, London, EC1A 2DY. |
| Manufacturer | JOHN FRIEDA |
| Model Number | 100677211 |
| Manufacturer Part Number | 1328-27352 |
| Recommended Uses For Product | for color-treated hair, for volumizing/thickening |
| Brand | John Frieda |
| Scent | Citrus |
| Age range (description) | Adult |
Who Should Buy?
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Natural Blondes
Ideal for natural blonde hair looking to enhance brightness and lighten without harsh chemicals.
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Color-Treated Hair
Great for color-treated blonde hair needing refreshment and lightening to combat dullness and brassiness.
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Sun Worshippers
Perfect for individuals who spend time in the sun, helping to enhance golden highlights gradually.
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Brunettes
Not suitable for dark hair or brunettes aiming for significant lightening, results will be minimal.
Product Description
Sustainability Highlights
This product has sustainability features recognized by trusted certifications.
Carbon impact
Carbon emissions from the life-cycle of this product were measured, reduced and/or offset. As certified by
GreenCircle Certified Environmental Facts (CEF) label certified products have a verified carbon footprint reduction through improvements in the raw materials used to make the product or in the manufacturing operation. The CEF label is a multi-attribute label that highlights sustainability achievements. Learn more about this certification
Manufacturing practices
Manufactured using processes that reduce the risk of negative environmental impact. As certified by
GreenCircle's Sustainable Energy Practices certifies products that are made with lower energy impacts during manufacturing, including reduced energy use, less fossil fuel use, or more renewable and carbon-free electricity. GreenCircle Certified is an independent third-party organization that verifies sustainability claims through documented audits and certification standards. Learn more about this certification
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
How often should I use the Go Blonder Shampoo?
Answer: For best results, use 5-7 times to achieve desired lightness. -
Question:
Can I use this shampoo on all blonde hair types?
Answer: Yes, it is suitable for all blonde hair types. -
Question:
What is the best way to achieve the sun-kissed look?
Answer: Use the Go Blonder Shampoo in conjunction with the Go Blonder Lightening Conditioner.
John Frieda Conditioners 100677211 Editorial Review
John Frieda Go Blonder Lightening Shampoo Blonde Hair 250 Ml is designed to gradually lighten hair, helping you achieve a sun-kissed look even in winter. Users appreciate that it is ammonia and peroxide-free, making it safe for color-treated hair. Many reviews highlight its effectiveness in enhancing blonde highlights and keeping hair clean and soft after use, although there are mentions of it being slightly drying with frequent application. The pleasant citrus scent adds to the experience, although a few users noted a lingering slightly unpleasant smell after rinsing. Overall, this shampoo seems to resonate well with those looking to maintain vibrant blonde shades.
Customer Reviews & Ratings
2480 customers ratings
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5 Star
75%
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4 Star
14%
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3 Star
7%
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2 Star
2%
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1 Star
2%
Review this product
Share your thoughts with other customers
Pros
- Gradually lightens hair without harsh chemicals
- Enhances natural blonde highlights over time
- Leaves hair feeling clean and soft
- Pleasant citrus scent
- Cruelty-free and not tested on animals
Cons
- Can be slightly drying with frequent use
Platform Trust & Buyer Confidence
JK
Jasmin
Verified buyer
“Great products and very good service: very easy and very fast international delivery.”
9 September 2026 · via Trustpilot
AG
Anke
Verified buyer
“Wonderful online shopping experience, smooth transaction from the start. Payment method works conveniently and delivery is unexpectedly fast and reliable. You go the extra mile for service. What makes this even more amazing, you deliver to Namibia. I will remain a happy Ubuy customer and will increase my purchases for sure! Thank you!”
10 September 2026 · via Trustpilot
H
Hazel
Verified buyer
“Very easy to find the products what you need, and so fast delivery, that’s why I highly recommended to others costumers to used ubuy.”
10 September 2026 · via Trustpilot
O
Opaleye
Verified buyer
“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”
11 September 2026 · via Trustpilot
AC
Adele
Verified buyer
“Easy to find and order what you want on the website. Delivery is quick to the UK”
8 September 2026 · via Trustpilot
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Important information
- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
- Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.
JPY 2229
Order now and get it around Monday, September 21
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
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Features & Benefits
- Gently lightens blonde hair.
- Provides a sun-kissed appearance.
- Formulated with a Natural Lightening Complex.
- Reduces color pigments in the hair.
- Best results when used with Go Blonder Lightening Conditioner.
- Achieve desired lightness after 5-7 uses.
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